These days, 98% of tenants look to the internet to find their next rental property.
As a result, Managing Agents have had to become expert online marketers to attract the best tenants for the highest possible rental price with the least possible vacancy period.
There are several real estate websites that agents can advertise through – including domain.com.au, rent.com.au and realestateview.com.au. However, the website realestate.com.au is by far the largest player and all agents tend to advertise on this website.
Many tenants who have had a good experience with an agent will try to move to another one of their agent’s managed properties. This is quite common with larger agencies that manage over 500 properties because there is sufficient variety of stock to offer the tenant.